The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.
The Role of AI in Efficiency Advertising AnalyticsWith efficiency advertising and marketing ending up being significantly complex and data-driven, it can be challenging for marketing experts to keep up. AI can assist streamline and enhance advertising approaches to boost targeting, personalization, anticipating customer actions, and optimizing ROI.